Fair presentation for imm cologne
Exhibition stand with «Frame Tree», 2018
The 2018 stand concept is a continuation of horgenglarus‘ fair presentation from the previous year, which has also been designed by Hürlemann. The space is restructured with three illuminated walls rather than four, making the architecture yet more open and inviting. In so doing we apply the material concept, using raw OSB boards in combination with clean, bright surfaces and razor-sharp logos, even more consistently. The diffuse light from the illuminated walls generates an intimate atmosphere and underlines the corporeality of the products presented. The stand’s highlight is the ‘Zargenbaum’, or Frame Tree, installation. This stages horgenglarus’ key expertise – manually bending wood – in a poetic fashion and lends additional character to the Glarus manufacturer’s clear-cut presentation.
The creation of the installation Zargenbaum is shown on Instagram.