Architecture for Brands

Showroom in Rothrist, 2018

Sky-Frame, Switzerland

Studio Hürlemann developed a new exhibition stand and showroom concept for Sky-Frame. Our focus was to introduce the product in its purest form. As a result, Sky-Frame now presents its frameless sliding window systems within wooden constructions, which reproduce the assembly layout at the company’s production hall in Frauenfeld. The installations are put on display in rooms which resemble galleries. This way, we elevate the product to an object of art.

The walls show pictures of individual reference projects, whose charismatic architectural language is reinforced by the neutrality of the room. Among other things, we enhanced Sky-Frame’s appearance with iconic furniture and a postcard stand designed by Stephan Hürlemann.These carefully chosen objects on their part reflect the high demands of Sky-Frame regarding quality and design.

Photos: Beat Bühler